About the Company

Smarty UA (founded in 1994 as "Europroduct") is a leader in the children's goods market and the largest family-oriented company in Ukraine.

The company’s business includes the largest network of children's stores in the country ("Antoshka") and national distribution that exclusively represents brands of global leaders in the children's goods market. RedHead Distribution accounts for 70% of the national baby food market, and the company aims to secure a leading position in the categories of toys, baby hygiene and accessories.